What to ask in an employee engagement survey
An engagement survey asks staff how they feel about the parts of the job that make them stay or leave. Write each question as a short statement that people rate from disagree to agree. One idea per statement, so the answer means one thing.
Most surveys cover these topics. The builder above has sample statements for each one:
- Their manager: “My manager tells me clearly what is expected of me.”
- Pay and benefits: “My pay is fair for the work I do.”
- Growth and learning: “I can see a way to grow in this company.”
- Workload and hours: “My shifts or working hours are planned in good time.”
- Team and culture: “I feel respected at work.”
- Recognition: “I get credit when I do good work.”
- Communication: “Leaders explain the reasons behind big decisions.”
- Tools and training: “The training I got prepared me for my job.”
- Plans to stay: “I see myself working here a year from now.”
How many questions to ask
A yearly survey works best with 20 to 30 statements and two or three open questions. That takes about 10 minutes. Longer surveys get rushed answers near the end.
For a short check between yearly surveys, pick 5 to 10 statements on the topics that scored lowest last time. Ask the same statements each time, so you can see if the score moved.
How to run the survey
Many store, factory and field staff do not have a work email. Print the PDF, or paste the questions into a Google Form and share the link on WhatsApp. Give people time during their shift to fill it in.
- Tell people why you are asking and who will see the answers
- Keep it anonymous if you ask about managers
- Do not report a group smaller than five people, so no one can be picked out
- Keep it open for one or two weeks and send one reminder
- Share the results and one change you will make within a month
How to read the results
For each statement, count the share of people who agreed (4 or 5 on a 5-point scale). Then compare teams, branches and managers. The topic with the lowest share is where to start.
For the 0 to 10 question, take the share who gave 9 or 10 and subtract the share who gave 0 to 6. This is called the employee net promoter score. It runs from minus 100 to plus 100.
Read the open answers last. They tell you why a score is low. Low scores in one team often show up later as people leaving, so check the attrition rate for the same teams.
Work out your attrition rateWhat a survey cannot tell you
A survey shows where people are unhappy. It rarely shows why, because few people write long answers on a form. And an anonymous survey cannot tell you who is about to leave.
To find out why, talk to people one by one. Ask what keeps them and what would make them leave. These are called stay interviews.
Stay interview questions to ask next