Sales aptitude test with spoken replies to real buyer objections
In about 30 minutes, candidates answer 10 sales judgment questions, record spoken replies to two buyer objections and write up a deal they lost. Goodfit scores resilience, discovery, ownership and deal judgment, with a quote and a reason for each answer.
Sales Aptitude Test · Objection 1
Question 11 of 13
Play the clip. The buyer says: "Your price is 30% higher than the other tool we are looking at." Record your reply.
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A sales resume cannot show how someone handles a price objection
Sales candidates are good at interviews, because selling themselves is part of the job. What you need to know is how they act when a buyer pushes back, a lead goes quiet or a deal is lost. This test puts them in those moments. Every candidate hears the same buyer and answers the same questions, so you compare them on the same ground.
Three formats in one 30-minute test
Ten judgment questions, two recorded objections with spoken replies and one written lost-deal review. Each answer is scored on one of four sales skills.
Objections
Candidates hear a buyer objection and record their reply
The objection plays as an audio clip. The candidate has two minutes to record a spoken reply. Goodfit turns the reply into a transcript and scores it against your model answer. A strong reply asks a question before it defends the price.
- Two objection clips, such as price and timing
- Two minutes to reply to each one
- Every reply recorded and transcribed
- Swap in objections your own buyers raise
Sales Aptitude Test · Objection 2
Question 12 of 13
Play the clip. The buyer says: "We like it, but we cannot start until next quarter." Record your reply.
Four skills
Each answer is scored on one of four sales skills
Questions are grouped into resilience, discovery, ownership and deal judgment. Each group gets its own score. Spoken answers show a quote from the transcript, so you can see why a score is high or low.
- Resilience: does the candidate stay calm after pushback?
- Discovery: do they ask questions before they pitch?
- Ownership: do they take responsibility for a lost deal?
- Deal judgment: can they tell a weak lead from a strong one?
JHJordan Hayes
Sales Aptitude Test · Account Executive
7.6 /10
- Resilience8/10
“Fair point. Can I ask what the other tool leaves out that you need?” ▶ 0:06
- Discovery8.5/10
Asked who owns the budget and when they need to decide, in both replies
- Ownership6.5/10
Put the lost deal down mostly to pricing
- Deal judgment7.5/10
Judgment questions
Judgment questions give points to every reasonable choice
Ten questions describe a sales moment, such as 30 leads and five hours to work them. Each option carries a weight you control. The best plan earns full points, a workable plan earns some and a poor plan earns none.
- Ten questions, four options each
- A weight from 0 to 100 on every option
- Different questions for SDR, AE and manager versions
- A timer on each question
Option weights · Lead list question
SDR version · 30 leads, 5 hours
- 100 points
Mid-size leads first, then small ones
- 40 points
The whole day on the large lead
- 20 points
One email to all 30 at once
- 0 points
Wait for marketing to qualify them
Lost deal
A written lost-deal review shows who takes ownership
Candidates describe a deal they lost and what they would change. The AI checks whether they own their part, name a specific change and avoid blaming only the price or the product. The score comes with a short reason.
- Up to 2,000 characters
- Scored against your model answer
- A one- or two-sentence reason from the AI
- Read the full answer in the report
Lost-deal review · Fatima Al-Sayed
Written answer · 1,240 characters
- Yes
Owns the mistake
"I let procurement set the timeline and stopped talking to the sponsor."
- Yes
Names a specific change
"Next time I would agree a decision date on the first call."
- No
Blames only price or product
- 9/10
AI score
Clear ownership and a specific fix. Could have said what the buyer cared about most.
Versions
Choose the version for SDR, AE, manager or field sales roles
An SDR is tested on prospecting and qualifying. An AE is tested on closing and pricing talks. A sales manager answers questions on coaching a rep and calling a forecast. You can swap in objections and scenarios from your own market.
- SDR and BDR: prospecting, qualifying, follow-up
- AE: discovery, objections, closing
- Sales manager: coaching, pipeline reviews, forecasts
- Field sales: planning a route and handling walk-ins
Test setup · Account Executive
13 questions · 30 minutes
Version
AEJudgment questions
10Objection clips
2 · price, timingLost-deal review
Up to 2,000 charactersPass mark
7
SDR, sales manager and field sales versions use their own scenarios
Shortlist
Rank every candidate and listen to the top replies
Sort the list by total or by one skill, such as discovery for an SDR role. Open a candidate to play their objection replies and read the lost-deal review. Move the top group to an AI interview or an AI roleplay in one step.
- Sort by total or by any of the four skills
- Play recordings right from the report
- Move a group to the next step at once
- Results post to your Slack channel
Account Executive · Sales Aptitude Test
58 finished this week
- 1MS8.1Passed
Mia Schultz
Discovery 7/10 · Ownership 9/10
- 2JH7.6Passed
Jordan Hayes
Discovery 8.5/10 · Ownership 6.5/10
- 3SR7.2Passed
Sam Reyes
Resilience 9/10 · Discovery 6/10
- 4CN5.4Below pass mark
Chris Novak
Both replies under 20 seconds
Free to start
Try Goodfit on your next open role
Create a free account, add a job and send the AI interview to real applicants. You get a scorecard for each one with the recording behind every score.
- 20 free assessments
- No card needed
- Set up in minutes
DBDaniel Brooks
Your first applicant · scored minutes after the AI interview
8.0 /10
- Explains clearly8/10
“First I’d check the order, then call the customer back.” ▶ 02:14
- Handles pressure8/10
“I stayed calm and told them exactly what I could do today.” ▶ 05:40
Sample questions on the sales aptitude test
These sample questions come from the Goodfit library. The final set depends on the version you pick (SDR, AE, sales manager or field sales).
"A buyer says, ‘Your price is 30% higher than the other tool we are looking at.’ You have two minutes to record your reply."
"You have 30 leads and 5 hours. One is large and slow, ten are mid-size and unsure, and the rest are small but quick to decide. Which do you work first?"
"Describe a deal you lost in the last 12 months. What would you do differently if you started it again?"
"A prospect goes silent for two weeks after a strong first call. Which follow-up do you send?"
"A buyer says, ‘We like it, but we cannot start until next quarter.’ You have two minutes to record your reply."
30 min
typical time
13
questions in three formats
4
sales skills scored
2 min
to reply to each objection clip
FAQ
Sales aptitude test: common questions
What is a sales aptitude test?
What does the Goodfit sales aptitude test measure?
How long is the test?
How are spoken replies scored?
Can I use it for SDR, account executive and sales manager hiring?
Can I customize the test for my company?
Is the buyer in the objection clip a live AI?
How is this different from a sales personality test?
Send the sales test to your next applicants
Candidates answer a recorded buyer out loud, and you hear how each one handles the objection.
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- Then ₹100 per assessment
- No seats or annual contract